NetLogic Microsystems



Packet Vision Teams with RMI to Deliver
the Next Level of Targeted Television Advertising

IBC, Amsterdam – 13 September 2008: Packet Vision, the pioneer of advanced video advertising, today announced the next generation of its addressable television advertising solution will be powered by RMI Corporation, a leader in high performance processors for communication and media. The announcement was made in Amsterdam at IBC 2008, the leading event for professionals involved in the creation, management and delivery of entertainment content.

Packet Vision’s addressable television advertising solution, the PV 1000, is a fully integrated appliance with ad server, splicer and router, which enables advertisers to target different ads at different audiences simultaneously. At the heart of the solution is the VIDEO SWITCHING ENGINE, providing unparalleled throughput and architected for multiple streams. The solution delivers levels of performance usually associated with much larger systems. Targeted, addressable advertising over IPTV introduces the accountability and efficiency of internet advertising to television.

Packet Vision’s PV 1000 utilizes the high-performance, highly integrated XLR Processor™ from RMI. An 8-core, 32-threaded device, RMI’s XLR732 Processor consists of an innovative set of XLR™ cores enabling up to 32 threads, or virtual CPUs (vCPUs™), in a single chip. The XLR’s enhanced MIPS64® compatible cores implement fine-grained, 4-way multithreading combined with a multi-level hierarchy of caches, autonomous accelerators, and point-to-point interconnects for data and message transfers. The interconnects’ full-speed operation augments application scalability and closely integrates the XLR’s high performance main memory controllers, level-2 caches, 10Gbps accelerated security operations, and accelerated networking interfaces to deliver a processing solution running at frequencies of 800MHz – 1.2GHz optimized for maximum throughput and workload efficiency.

Patrick Christian, CTO and founder of Packet Vision said: “Packet Vision software is fundamentally architected for a multi-processor hardware platform. The multi-core, multi-threaded XLR Processor Family from RMI hits all of the nails on the head for us. It is built on a robust multi-processor concept, based on MIPS and demonstrates exceptionally high performance. We have been pleased with the ease of design and with RMI’s technical support during our development process.”

Behrooz Abdi, president and chief executive officer, RMI said: “We are delighted to be working with Packet Vision representing the creation of a very advanced next-generation video system with our standard, production-proven XLR Processor Family. Their architecture and development teams quickly recognized the advantages of XLR, such as high throughput and scalability, in implementing the Video Switching Engine. The development has gone very smoothly, and we look forward to tremendous success for Packet Vision at IBC and in the future.”

About RMI (now NetLogic Microsystems)
RMI Corporation is a fabless semiconductor company providing High-Performance Super System-on-a-Chip (SuperSoC™) Processor solutions for the Infrastructure, Enterprise, and Consumer Media markets. Applications include Wireless, Networking Security, Thin Clients, and Connected Multi-Media. RMI offers a broad platform of advanced MIPS-compatible processor solutions with both 32/64-bit architectures supporting frequencies from 300MHz to greater than 2.4 GHz. RMI is headquartered in Cupertino, CA with branch and subsidiary operations in Texas, France, India, Korea, Japan, Taiwan, Hong Kong and China. More information about RMI can be found on the company's website at www.RMICorp.com.

About NetLogic Microsystems
NetLogic Microsystems, Inc. (NASDAQ: NETL), a fabless semiconductor company headquartered in Mountain View, California, designs, develops and markets high-performance knowledge-based processors and high-speed integrated circuits that accelerate the delivery of voice, video, data and multimedia content for advanced enterprise, datacenter, communications and mobile wireless networks.  NetLogic Microsystems’ products include high-performance knowledge-based processors, application-aware content processors, 10-Gigabit Ethernet interconnects and network search engines that are being deployed by Tier 1 original equipment manufacturers (OEMs) in leading systems such as routers, switches, wireless infrastructure equipment, network security appliances, datacenter servers, network access equipment and network storage devices.  NetLogic Microsystems' knowledge-based processors and content processors employ an advanced processor architecture and a large knowledge or signature database containing information on the network, as well as applications and content that run on the network, to make complex decisions about individual packets of information traveling through the network. NetLogic Microsystems’ products significantly enhance the performance and functionality of next-generation networks that are designed to deliver high-definition video delivery over the Internet (IPTV), media-rich content over advanced mobile wireless services, voice transmission over the Internet (VoIP) and network security applications.  For more information about products offered by NetLogic Microsystems, call +1-650-961-6676 or visit the NetLogic Microsystems Web site at http://www.netlogicmicro.com.

 

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